1. Purpose

This Code of Conduct governs the behavior, responsibilities, and obligations of all EASTEL subscribers,member including resellers, agents, aggregator, business partner and distributors operating under Anchor Communications Sdn. Bhd. It establishes the standards required to ensure professionalism, legal compliance, brand protection, and ethical engagement across all sales channels for both offline and online, including e-commerce platforms.

By enrolling as an EASTEL Member, you acknowledge and agree to comply with this Code of Conduct.

2. Core Principles

All EASTEL Members shall uphold the following principles:

CAPRI Values

C – Compliance
Adhere to all EASTEL policies, Terms & Conditions, Malaysia Communications and Multimedia Commission (MCMC) requirements, and applicable Malaysian laws and regulations.

A – Accountability
Assume full responsibility for your actions, representations, and business practices when dealing with EASTEL products and services.

P – Professionalism
Represent the EASTEL brand with positive conduct, accurate communication, and ethical engagement at all times.

R – Respect
Treat customers, partners, fellow members, and EASTEL personnel with courtesy and respect.

I – Integrity
Conduct all interactions with honesty, transparency, and professionalism.

3. Responsible Usage of EASTEL Products and Services

• Members must:
  Use EASTEL SIM cards, platforms, and services solely for lawful and authorized purposes.
• Provide genuine and accurate customer information in accordance with MCMC registration guidelines.
• Avoid any fraudulent, misleading, or illegal activity.
• Conduct business practices that do not jeopardize EASTEL’s systems, operations, or reputation.
• Refrain from unauthorized reselling, distribution, or transfer of EASTEL SIM cards or services. Avoid spreading misinformation, unverified claims, or unauthorized content.

4. Sales & Pricing Restrictions (Offline & Online Channels)

To maintain a controlled and compliant sales environment, all EASTEL Members including those selling via physical stores, social platforms, and e-commerce marketplaces must comply with the following requirements:

4.1 Standard Retail Price (SRP) Compliance

• ALL EASTEL SIM cards must be sold strictly at the official SRP as determined by EASTEL (e.g., RM10 per SIM card).
• Underpricing, overpricing, price manipulation, or bundling at unapproved rates or without informing and seek approval from Eastel HQ is strictly prohibited.

4.2 Accurate Plan Representation

• Members are prohibited from altering, exaggerating, or misrepresenting any EASTEL plan pricing or features, such as the EZ35 plan or any other current or future plans.
• Members must not promote unofficial prices, hidden charges, or alternative fee structures that differ from EASTEL’s official communication.

4.3 Misleading Information & Consumer Protection Compliance

• Members must not publish or communicate misleading, false, or unverified information that may confuse consumers or trigger action from regulatory bodies such as KPDN or other Malaysian authorities.
• Any promotional claims must strictly follow EASTEL’s approved materials, scripts, and pricing guidelines.

4.4 E-Commerce & Online Marketplace Requirements

Members operating on platforms such as Shopee, Lazada, TikTok Shop, or similar shall:

• Use only EASTEL-approved product descriptions and images.
• Avoid posting unauthorized promotions or price reductions.
• Not claim exclusivity, special access, or preferential rates.
• Ensure that all customer-facing communication reflects the correct and official EASTEL information.

4.5 Liability for Misconduct

Any violation including misleading pricing, misrepresentation, or unauthorized promotions will result in full liability being transferred to the reseller or dealer, including but not limited to:

• Penalties or enforcement from regulatory authorities
• Customer complaints
• Damages to brand reputation
• Disciplinary action by EASTEL – can refer to the paragraph of 9.

5. Data Privacy & Confidentiality

All Members must safeguard personal data, comply with PDPA requirements, and ensure confidential handling of all customer information and internal EASTEL materials.

6. Compliance & Ethical Conduct

Members must follow all EASTEL policies, respond truthfully to compliance checks, and report unethical or suspicious behavior.

6.1 Fair and Ethical Conduct

All EASTELPRENUERs shall conduct their business in a fair, honest, and ethical manner at all times, and shall not engage in any conduct that may prejudice, disrupt, or improperly interfere with another EASTELPRENUER’s recruited members, downline network, customer base, or business activities.

6.2 Prohibition Against Bribery, Inducement, and Undercutting

• No EASTELPRENUER shall, whether directly or indirectly, offer, promise, give, or provide any cash, rebate, discount, free credit, free reload, gift, reward, secret arrangement, misleading benefit, special deal, or any other form of inducement or bribe for the purpose of:
• persuading another person to register, transfer, retag, or move under a different member ID or genealogy;
• soliciting, taking over, or diverting another EASTELPRENUER’s downline, customer, prospect, or recruited member;
• influencing any member to bypass, replace, or undermine the rightful recruiter, upline, or genealogy structure; or
• creating unfair competition or personal gain at the expense of another EASTELPRENUER or the Company.

6.3 No Unauthorized Tagging or Retagging

No EASTELPRENUER shall request, arrange, encourage, or facilitate any unauthorized change of tagging, genealogy placement, member assignment, or registration structure once the registration has been duly submitted and accepted by the Company, unless expressly approved in writing by EASTEL.

6.4 No Misrepresentation or Improper Solicitation

An EASTELPRENUER shall not make false, misleading, or unauthorized representations to induce another member’s downline or customer to switch, transfer, register, or transact under them. This includes any false promise of additional benefits, higher rewards, special privileges, or guaranteed returns not officially approved by EASTEL.

6.5 Company’s Right to Investigate and Take Action

EASTEL reserves the absolute right to investigate any suspected act of bribery, inducement, poaching, undercutting, interference, or unethical competition. Where EASTEL determines, at its sole discretion, that a breach has occurred, EASTEL may take any action it deems appropriate, including but not limited to:

a. rejection, cancellation, or reversal of the affected registration or tagging;
b. withholding, forfeiture, or recovery of bonuses, incentives, commissions, or rewards;
c. suspension or termination of the relevant Member ID; and/or
d. any other disciplinary or remedial action deemed necessary by EASTEL.

6.6 No Compensation or Claim

Any member found to have breached this clause shall not be entitled to any compensation, reinstatement of genealogy, restoration of incentive, or claim against EASTEL arising from any action taken by the Company under this provision.

7. Social Media & Public Communications

Members shall:
Uphold a positive and professional image of EASTEL.
Avoid posting offensive, misleading, or defamatory content about EASTEL, partners, or competitors.
Not issue public statements on behalf of EASTEL unless formally authorized.

8. Brand & Intellectual Property Usage Restrictions

Members may not use, reproduce, or distribute any logos, trademarks, images, or marketing materials belonging to U Mobile or any partner network without prior written approval from EASTEL.
Only EASTEL-approved branding materials may be used for marketing or promotional activities.
Members must not claim partnership, endorsement, or representation of U Mobile or any partner unless explicitly authorized by EASTEL in writing.

9. Disciplinary Actions

Violations of this Code of Conduct may result in one or more of the following actions:

• Formal warnings
• Suspension of account or sales privileges
• Termination of membership
• Forfeit member benefits entitlement
• Blacklisting from current or future EASTEL programs.
• Reporting to authorities if regulatory violations occur, such as against the local Malaysian authorities, lawful or any related clause.

10. Acknowledgment & Acceptance

By becoming an EASTEL Member, you acknowledge that you:

• Understand the requirements of this Code of Conduct
• Agree to comply with all EASTEL policies and regulations
• Accept the consequences of non-compliance

Your continued participation as an EASTEL Member constitutes on going acceptance of these terms.

11. Amendment & Revision Rights

EASTEL (Anchor Communications Sdn. Bhd.) reserves the full and absolute right to amend, modify, update, or
supplement this Code of Conduct at any time, without prior notice. Such revisions may be introduced due to
changes in company policies, business strategies, operational requirements, regulatory directives, or instructions
issued by local authorities, statutory bodies, or any future governing authorities relevant to telecommunications,
reseller operations, or the distribution of EASTEL products and services.

All amendments shall take effect immediately upon publication through official EASTEL communication channels,
platforms, or circulars. Continued participation as an EASTEL Member following such updates shall constitute the
Member’s acknowledgment and acceptance of the revised terms.